barack obama, sherrod brown, governors -- they have definition. the spending is a little less nefarious. it's still tough to deal with, but you are not somebody who is now and then somebody drops $4 million on your head will have an impact. we have never seen spending like this. there is a term in politics called gross rating points, the amount of television you buy. 1000 points means the average viewer sees the ad 10 times. that is the standard. there were markers were -- markets baran at 3000 or 4000 gross rating points. -- ifpublican super pac's he went to cincinnati or las vegas, i spent a lot of nights in hotels -- he would turn on the television. it was wall-to-wall political ads. in many of those markets uc two no. 3 republican ads for every democrat ad. what we do about this? a huge question for our country. there are strong differences on this. we had one individual spend $100 million in the presidential campaign. think about that. one person spend $100 million to try to effect to the next president was. i think that will only continue. t